Imagine logging onto a dating or matrimonial app, only to discover your photo being used in someone else’s profile. That’s exactly what happened to Swati Mukund, a married woman who recently took to social media to expose what she calls the “Bharat Matrimony Scam”.
Swati begins her video by pointing out Bharat Matrimony’s reputation as India’s “most trusted” matrimonial app, then shows a screenshot of her own picture on a fake profile. The profile falsely presents Swati as “Nithya Raja Sekar”, a fitness expert from Chennai, allegedly a newly joined member of Bharat Matrimony’s elite subscription service.
Swati, visibly frustrated, explains that she did not meet her husband on any matrimonial app.
Have a look at the video here:
The incident raises serious questions about Bharat Matrimony’s security measures. Is it possible that such an “elite” service is careless in screening profiles, even at the cost of real users’ safety and privacy? Shouldn’t a platform that boasts trustworthiness and charges extra fees for its premium service have stricter checks to prevent these scams?
Several people online were taken aback by this incident and slammed BharatMatrimony for cheating their customers.
Swati’s warning is a wake-up call to anyone considering joining a matrimonial site. Until these platforms implement reliable verification processes, users must stay vigilant.