You’re not alone if you’re wondering what a bullet bra is. This iconic, pointy piece of lingerie had its heyday long before most of us were born. Bullet bras were in their golden era in the 1940s and 1950s, when they gained fame thanks to the “sweater girls” — Hollywood actresses who showcased their curves by pairing tight sweaters with cone-shaped bras underneath.
The dramatic silhouette later resurfaced in 1990 when Madonna rocked a bold Jean Paul Gaultier bullet bra during her legendary Blond Ambition Tour, cementing its place in fashion history.
In 1999, the vintage lingerie brand “What Katie Did” revived the bullet bra for modern audiences. Soon, other designers followed, creating their own takes on this unforgettable undergarment. It symbolizes retro glamour, feminine confidence, and daring style.
Here’s a complete collection of vintage photos of women modeling bullet bras from the mid-20th century. Interestingly, each style captures the bold fashion of that era. So, which timeless look would you choose?
The bullet bra has proven to be more than just a trend — it’s a lasting symbol of vintage charm and daring fashion. From Hollywood’s sweater girls to Madonna’s bold tour outfits, this pointed shape changed fashion history. Moreover, it continues to inspire lingerie and retro fashion enthusiasts today.